Privacy policy

Matilda Melbourne is operated by Marlu Ecom LLC. We operate this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose and otherwise process your personal information when you visit or use our website, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use or disclosure of personal information, this Privacy Policy will apply to those matters.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

• Contact information, including your name, email address, telephone number, billing address and shipping address.
• Payment and transaction information, including payment method, payment confirmation, transaction details and information necessary to process your payment. Payment information may be processed directly by Shopify and our payment service providers.
• Account information, including your username, password, preferences and account settings, where applicable.
• Order and shopping information, including products you view, add to your cart, purchase, return, exchange or cancel and your previous transactions.
• Communications, including information you provide when contacting our customer service team or otherwise communicating with us.
• Device and technical information, including information about your device, browser, network connection, IP address and other online identifiers.
• Usage information, including information about how and when you browse, access or interact with our website and Services.

SOURCES OF PERSONAL INFORMATION

We may collect personal information:

• Directly from you, including when you place an order, create an account, contact us or otherwise provide information to us.
• Automatically, including through your device and through cookies and similar technologies when you visit or interact with our website.
• From service providers, including companies that provide services such as payment processing, website hosting, analytics, customer support, order fulfilment and shipping.
• From business, advertising and marketing partners, where permitted by applicable law.
• From other third parties, where appropriate and permitted by law.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us, we may use your personal information for the following purposes:

Providing and improving our Services

We may use your personal information to:

• Process and fulfil your orders;
• Process payments;
• Arrange shipping and delivery;
• Provide order and delivery updates;
• Process cancellations, returns, exchanges and refunds;
• Maintain and manage customer accounts;
• Remember your preferences;
• Provide customer support;
• Improve our website, products and Services;
• Personalise your shopping experience.

Marketing and advertising

Where permitted by applicable law, we may use personal information to provide marketing and promotional communications, including by email, and to display advertising that may be relevant to you.

This may include advertising based on your interactions with our website, such as products you have viewed, purchased or added to your cart.

You may unsubscribe from promotional emails at any time using the unsubscribe link contained in those emails.

Security and fraud prevention

We may use personal information to verify transactions, authenticate accounts, provide a secure shopping experience and detect, investigate or prevent suspected fraudulent, illegal or malicious activity.

Communicating with you

We use personal information to communicate with you about your orders, respond to questions and provide customer service.

Legal and regulatory purposes

We may process personal information where necessary to comply with applicable laws, regulations or valid legal processes, respond to lawful requests from authorities, resolve disputes, enforce our agreements and protect our rights or the rights of others.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information where reasonably necessary to operate our business and provide the Services, including:

• To Shopify, which provides the ecommerce platform used to operate our store;
• To payment processors and financial service providers;
• To suppliers, fulfilment partners, warehouses, shipping companies and delivery providers where necessary to fulfil and deliver orders;
• To IT, hosting, cloud storage, analytics and customer support providers;
• To advertising and marketing service providers where permitted by law;
• When you request or consent to disclosure;
• Within our corporate structure or to affiliated businesses, where applicable;
• In connection with a business transaction such as a merger, acquisition, restructuring or sale;
• Where required to comply with applicable laws, court orders or lawful government requests, or to protect our rights and those of others.

We do not disclose personal information to third parties except where necessary for legitimate business purposes, to provide our Services, where you have consented, or where otherwise permitted or required by law.

RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify.

Shopify collects and processes certain personal information about your access to and use of our Services in order to provide and improve the Shopify platform and related services.

Information you submit through our store may be transmitted to Shopify and other service providers, including providers located outside the country in which you reside, where necessary to operate our store and provide the Services.

Shopify may also process information relating to your interactions with our store and other merchants using Shopify services in accordance with Shopify's own privacy practices.

For more information about how Shopify processes personal information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our Services, improve website performance, provide relevant advertising and support security and fraud prevention.

Some cookies are necessary for the operation of our website, while others may be used for analytics, functionality or advertising purposes.

Where required by applicable law, you may be provided with options to manage your cookie preferences.

You can also control certain cookies through your browser settings. Disabling cookies may affect the availability or functionality of some parts of the Services.

THIRD-PARTY WEBSITES AND LINKS

Our Services may contain links to websites, social media platforms or other online services operated by third parties.

If you follow a link to a third-party website, we recommend reviewing that party's privacy and security policies.

We are not responsible for the privacy, security, accuracy or practices of websites or services that we do not control.

The inclusion of a third-party link does not necessarily constitute an endorsement of that third party.

CHILDREN'S PRIVACY

Our Services are not intended for children, and we do not knowingly collect personal information from children in circumstances where parental or guardian consent would be required under applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details below.

SECURITY AND RETENTION OF YOUR INFORMATION

We use reasonable administrative, technical and organisational measures designed to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, maintain business and transaction records, comply with legal obligations, resolve disputes and enforce our agreements.

Retention periods may therefore vary depending on the type of information and the reason it was collected.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.

These may include rights to:

• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete personal information;
• Request deletion of certain personal information where applicable;
• Request a copy of certain personal information;
• Withdraw consent where processing is based on consent;
• Manage certain marketing and communication preferences.

These rights are not absolute and may apply only in certain circumstances.

We may need to verify your identity before processing a privacy request.

Marketing communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related communications, such as order confirmations, shipping notifications, account information or responses to customer service requests.

INTERNATIONAL TRANSFERS

Because Matilda Melbourne operates using international service providers, suppliers and fulfilment partners, your personal information may be transferred, stored or processed outside Australia or outside the country in which you reside.

These locations may include the United States and other countries in which Shopify, our service providers, suppliers, fulfilment partners or other business partners operate.

Where required by applicable law, we take reasonable steps or rely on appropriate mechanisms to protect personal information transferred internationally.

COMPLAINTS

If you have a question or complaint about how we handle your personal information, please contact us using the details below.

We will review privacy complaints and respond within a reasonable period.

Depending on where you live, you may also have the right to contact the relevant privacy or data protection authority.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technologies or legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date.

Where required by law, we may also provide additional notice of material changes.

CONTACT US

If you have any questions about this Privacy Policy, our privacy practices or personal information we hold about you, please contact us:

Matilda Melbourne
Operated by Marlu Ecom LLC

Email: info@matilda-melbourne.com
Business address: 30 N Gould St, Ste R, Sheridan, WY 82801, United States